Press Releases
News releases from Visit Rochester and our member organizations keep travel journalists informed on the latest tourism and hospitality news in Rochester.
Visit Rochester Introduces ROC Ready Promise for Rochester Businesses
Monday, June 22, 2020 12:00 PM by Rachel Laber
As Rochester and the Finger Lakes region continue to open safely, and smartly, Visit Rochester has introduced the ROC Ready Promise for Rochester businesses in the tourism and hospitality industry.
Visit Rochester Launches Tourism Recovery Committees
Monday, May 11, 2020 12:00 PM by Visit Rochester
Visit Rochester Launches Tourism Reopening and Recovery Committees As our region prepares for a safe reopening, Visit Rochester, the official tourism promotion agency for Monroe County, has announced
Visit Rochester Recognizes National Travel & Tourism Week 2020
Monday, May 4, 2020 12:00 PM by Visit Rochester
Theme of this year’s celebration honors the Spirit of Travel, recognizing strength and resiliency of travel and tourism industry Visit Rochester is recognizing National Travel & Tourism Week
Visit Rochester and State Tourism Association Partner on Mask Distribution
Monday, April 27, 2020 4:00 PM by Rachel Laber
Visit Rochester and New York State Hospitality & Tourism Association Distribute Protective Masks to Hospitality Industry Visit Rochester and the New York State Hospitality & Tourism Association
RMSC Announces New Exhibition Featuring Local Women Who Changed the World
Wednesday, April 15, 2020 11:00 AM by Visit Rochester
The Rochester Museum & Science Center (RMSC) hosted a virtual event this morning announcing a new exhibition opening at the Museum in October. The Changemakers: Rochester Women Who Changed the
Visit Rochester Releases “Rochester Rising” Message to Greater Rochester Community
Wednesday, April 8, 2020 3:00 PM by Visit Rochester
Amid the ongoing COVID-19 pandemic, Visit Rochester is sharing a message of hope and resilience with the Greater Rochester community under the theme of “Rochester Rising.” Visit Rochester today
2020 Rochester Lilac Festival Postponed
Friday, March 20, 2020 7:00 PM
Due to the COVID-19 pandemic, the 2020 Rochester Lilac Festival, originally scheduled for May 8-17, 2020 has been postponed. A statement from festival organizers reads: "As of today, we are being
Rochester Welcomes 2020 DECA Conference
Monday, February 24, 2020 4:00 PM by Rachel Laber
The best and brightest high school students will visit Rochester this week as more than 2,300 attendees of the New York State Distributive Education Clubs of America’s (DECA) Annual State Career
Longtime Visit Rochester Employee Steps Down
Friday, February 14, 2020 8:00 AM by Visit Rochester
After 41 years, Gregory P. Marshall, Senior Vice President and Director of Marketing, has stepped away from his role at Visit Rochester, the official tourism promotion agency for Monroe County.
Convention & Competitions to Draw Thousands of Visitors to Rochester Over Weekend
Friday, January 17, 2020 9:00 AM by Rachel Laber
Four large events will bring out-of-town visitors to Rochester, NY this upcoming weekend, January 17- 20. Upcoming events include the annual convention for the New York State Association of
