The Visitor Industry Council (VIC) Steering Committee is made up of representatives from each of Visit Rochester membership segments including Community, Eat & Drink, See & Do, Services, Shop, & Sleep. As volunteers, they dedicate their time to planning the monthly VIC meetings, as well as educational and networking that further engage their fellow Visit Rochester members.
Meet Your 2026 Steering Committee
VIC Chairperson
Sue Reuter, Flight Wine Bar
VIC Vice Chairperson
Daniel Schneiderman, Rochester Museum & Science Center
Community
Gina Sarkis Marino, University Arenas RIT
Eat & Drink
Alayna Alderman, Don's Original
See & Do
Bobby Padilla, ROC, Paint Sip
Paige Engard, Memorial Art Gallery
Services
Jen Gallo, Gallo Events Agency
Shop
Mark Gilbride, Alpaca Country Clothing & Gifts
