The Greater Rochester region is in the path of totality for the Total Solar Eclipse. Learn more and plan your eclipse visit today!

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Photo Credit: Brandon Sprung

Member Engagement

There truly are limitless way to engage with Visit Rochester and the Visitor Industry Council to maximize your membership. We have found that successful members focus on ROI—Return On Involvement. We find that the more you can get involved with Visit Rochester as a member the bigger the benefits you’ll receive as an individual and for your organization. 

Check out the following membership upcoming engagement events and activities: 

  • ROC Refresher – Learn how to maximize Visit Rochester membership through this educational meeting that is ideal for new members, have a new staff member that will be responsible for working with Visit Rochester, or are a longtime member looking to re-engage with Visit Rochester. 

  • I.D.E.A. Training Sessions— Engage in a series of training opportunities with other Visit Rochester members in developing best practices for enhancing Rochester as an inclusive destination for all abilities through the lens of four pillars: Inclusion, Diversity, Equity, and Accessibility. 

  • ROC For A Reason – Community volunteer opportunities identified and coordinated by the ROC For A Reason Task Force.