Become A Member

Did you know? The Greater Rochester area hosts a significant number of meetings and conventions, group tours, sporting events and tournaments, and leisure travelers each year. Annually, nearly 2 million visitors leave an economic impact of over 1 billion dollars in Monroe County. 

As the official tourism agency, Visit Rochester is the only organization dedicated to generating economic growth by effectively marketing Rochester as a preferred convention and tourism destination to visitors. We do this by building and maintaining relationships with hundreds of organizations and businesses in the community that are also working to attract visitors to their business. 

As a membership organization, we provide our members with valuable and unique opportunities to reach the visitor audience with the ultimate goal of driving people to your business while they are in Rochester. More than 400 members currently invest in marketing opportunities with Visit Rochester. It is through the involvement and investment of our members that we can implement various initiatives to attract visitors to the area. 

Should my business join Visit Rochester? 

Visit Rochester can help you directly tap into the visitor market in a variety of ways, as well as providing extensive business-to-business networking opportunities through our Visitor Industry Council (VIC). 

Members receive direct access to an extranet portal that allows them to update their listing on the Visit Rochester website, post special offers and upcoming events, review and respond to RFP leads and service requests, social media promotion and more.

Membership can help your organization benefit from tourism while working together to promote our community. Join today to connect with visitors, meeting planners, convention and sporting event attendees, media and travel influencers, and the local travel/hospitality industry in Rochester.


One of the reasons that organizations continue to renew their membership with Visit Rochester is…

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