Resources are available with the latest information on the status of our tourism and hospitality industry. 

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About Us

Visit Rochester is the official tourism promotion agency for Monroe County. We sell and market Greater Rochester as a preferred destination, in order to grow and maximize visitor spending to enhance the economy. To this end, Visit Rochester also advocates for appropriate destination development, investment and increase community awareness, and appreciation and support for the visitor industry.

Visit Rochester is a membership organization with over 400 members representing, lodging, retail, restaurants, services, and community organizations. Working together with our members and partners, we strive to provide the best visitor experience whether you are traveling for business or leisure.

2015 Annual Report

2016 Annual Report

2017 Annual Report

2018 Annual Report & Video

2019 Economic Impact Report