Resources are available with the latest information on the status of our tourism and hospitality industry. 

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Rochester Rising 

Rochester is rising and ready to welcome you back to our community. Whether you are a local looking to find your Flower City or visiting as you rediscover Rochester, our community is ready to help to explore everything that makes Rochester, NY limitless.

Nothing is more important than your health, safety, and peace of mind when making plans to travel, and we’re here to help when the time is right. Visit Rochester and our many members have promised to reopen responsibly through the guidance of our local officials and New York State and provide safe conditions to protect the many employees in our hospitality industry and future visitors like you. Learn more about our promise and how we are ROC Ready.