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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.


The Ultimate Fall Bucket List: Things To Do In Rochester & The Finger Lakes

Get ready to take advantage of all that Rochester, NY and the Finger Lakes has to offer during the… more

#VisitROC's Guide To The 2021 Keybank Rochester Fringe Festival

The KeyBank Rochester Fringe Festival has become one of the fastest-growing and most-attended fringe… more

It’s Showtime! Curtains Up at these Rochester Performance Venues

The performing arts are lighting up stages once again as live theater has returned to Rochester!… more

Nine Reasons to Run the Rochester Marathon

The 2021 Rochester Half Marathon and 5K will take place September 26, 2021. This annual event for… more


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