Guide To The Lilac Festival

The Rochester Lilac Festival is the largest free festival of its kind in North America. The more than 500,000 visitors who attend the festival each year not only get to experience over 500 varieties of lilacs and all the natural beauty of Highland Park, but also live music, incredible food, drinks…

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Things To Do In Rochester, NY This April

The longer days of spring mark the start to Rochester's busy festival and special events season. To help guide you in the planning process, we've pulled together the following list of just some of the events and activities you won't want to miss when you visit this April. Share your adventures in…

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Things to do Around the South Wedge

Spending some time exploring the South Wedge neighborhood of Rochester, NY? Lucky you! Whether you want to indulge in some food and drinks at a local restaurant, shop around to find your new favorite small business, or grab a sweet treat, the South Wedge is the place to do it. Here is our guide to…

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Rochester’s Soundtrack

Rochester’s music roots run deep. From jazz legends and classical mavens to indie rockers and an impressive underground hip-hop scene, Rochester has produced a remarkable lineup of musical talent. The city’s creative energy, collectively fueled by the world-class Eastman School of Music and a…

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Your Guide to the Perfect Spring Day in Roc

So, you just arrived in Rochester, NY. Flowers are blooming, Kolsches are flying off the shelves, the Red Wings season is officially underway, and you are wondering where to start. With so much springtime goodness to experience in Rochester, it’s normal to feel overwhelmed by choice, but we’ve got…

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5 Ways To Enjoy Spring Break In Rochester, NY

Avoid cabin fever and enjoy the upcoming school break with this list of fun, family-friendly events and activities happening in Rochester, NY during spring break. 1. VISIT A MUSEUM OR ATTRACTION Spring Break: Space Week March 28 - April 4 | Rochester Museum & Science Center Super Hero Spring…

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15 Things to Do this Spring in Rochester, NY

Did you know that Rochester, NY is also known as the Flower City? Given our reputation to have thousands of beautiful flower blooms throughout the season, spring is an amazing time to visit ROC! Read on for our list of things to do this spring when you visit Rochester. Take a Hike The weather is…

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Maple Sugaring Activities In Rochester, NY

It's a magical time of year when the weather is just right: warmer days, chilly nights and the sap has begun to flow in the sugar maples. There is nothing quite like the taste of fresh maple syrup from New York State. Visit these locations for an extra-sweet maple sugaring experience! MAPLE SUGAR…

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Rochester Woman-Owned Businesses

The region that nurtured the earliest seeds of the women’s rights movement is today home to many thriving and innovative businesses owned by women. From food, to fashion, health and wellness to art and culture, there are so many different women-owned businesses in Rochester to explore. In…

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