Flour City Brewers Fest is back for its 32nd year at the Rochester Public Market on Friday, August 21, 2026! Hosted by New York State Brewers Association, Flour City Brewers Fest is all about highlighting local NY State craft beer – celebrating the brewers, the bartenders, the artists, the truck…
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To help you celebrate Valentine’s Day in the Flower City, we’ve rounded up some of the best places to visit and special events to attend for Valentine’s Day 2026. We have recommendations for wine lovers, sweets to enjoy, gift making ideas, as well as unique date night ideas. Wine, Experiences, and…
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Photo: The Hideaway Whether you’re taking a break from alcohol this month, or you prefer not to drink at all, Rochester has plenty of options for tasty N/A beverages. Tag us on social media using #VisitROC sharing your favorites, and add some new choices to your bucket list! Mocktails *=off menu…
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It’s official: the nation's favorite Christmas Tree for 2026 is right here in Rochester, NY! The Genesee Brew House’s iconic Genesee Keg Tree has snagged the #1 spot on Newsweek’s Readers’ Choice list of the Best Christmas Trees for 2026. For the last 11 years, the Genesee Brew House has been…
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Rochester's own Strangebird has been named one of the best breweries in the country by Vinepair. Strangebird is featured alongside the nation's other top breweries in the story titled, “The 30 Best Breweries in the Country Right Now, According to Beer Pros (2024).” Beer writer Bryan Roth included…
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We’ll set the scene. A large, brick building with red awnings, the title “Genesee” stretched across. The roar of the 96-foot High Falls in the background. Then, you spot it. Right next to the building, 532 kegs, stacked into a neat triangle, strung with lights. Folks are gathered all around…
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From ales and IPAs to stouts and sours, Rochester, NY loves beer. And we have a bunch of awesome breweries to help quench that thirst. But don’t just take our word for it. Matador Network called Rochester the “best city for beer in the northeast” and Smarter Asset ranked us on the list for best…
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The annual Rochester Lilac Festival is an event for all of your senses. Here are our top 6 ways to enjoy and celebrate this exciting festival: 1. Tastes of the Lilac Festival There are countless locations with a variety of yummy festival foods at the Rochester Lilac Festival. Visitors won’t want…
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If you're a fan of craft beer, you'll be excited to hear how these Rochester area breweries dominated the competition at the 2022 New York State Craft Beer Competition and Governor's Craft Beer Cup. With seven Gold Medal wins, along with Brewery of the Year to Strangebird Brewing and the Governor's…
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Photo: Quajay Donnell It’s a new year in the ROC, which means a new crop of local businesses will be opening their doors, celebrating milestones or bringing something new to the city of Rochester. Check the list below and start building your bucket list! We’ve got you covered with upcoming art…
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