Flour City Brewers Fest: Know Before You Go

Flour City Brewers Fest is back for its 31 st year at the Rochester Public Market on August 22, 2025! Hosted by New York State Brewers Association, Flour City Brewers Fest is all about highlighting local NY State craft beer – celebrating the brewers, the bartenders, the artists, the truck drivers…

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Guide To Valentine’s Day in Rochester, NY

To help you celebrate Valentine’s Day in the Flower City, we’ve rounded up some of the best places to visit and special events to attend for Valentine’s Day 2024. We have recommendations for wine lovers, sweets to enjoy, gift making ideas, as well as unique date night ideas. Wine, Experiences, and…

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Places To Go in Rochester, NY During Dry January

Photo: The Hideaway Whether you’re taking a break from alcohol this month, or you prefer not to drink at all, Rochester has plenty of options for tasty N/A beverages. Tag us on social media using #VisitROC sharing your favorites, and add some new choices to your bucket list! Mocktails *=off menu…

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Rochester, NY’s Beer Scene: Past, Present & Future

From ales and IPAs to stouts and sours, Rochester, NY loves beer. And we have a bunch of awesome breweries to help quench that thirst. But don’t just take our word for it. Matador Network called Rochester the “best city for beer in the northeast” and Smarter Asset ranked us on the list for best…

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6 Things to Do at the Rochester Lilac Festival

The annual Rochester Lilac Festival is an event for all of your senses. Here are our top 6 ways to enjoy and celebrate this exciting festival: 1. Tastes of the Lilac Festival There are countless locations with a variety of yummy festival foods at the Rochester Lilac Festival. Visitors won’t want…

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New to the Scene: What’s Coming to Rochester in 2022

Photo: Quajay Donnell It’s a new year in the ROC, which means a new crop of local businesses will be opening their doors, celebrating milestones or bringing something new to the city of Rochester. Check the list below and start building your bucket list! We’ve got you covered with upcoming art…

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