Guide To The 2022 Lilac Festival

The Rochester Lilac Festival is the largest free festival of its kind in North America. The more than 500,000 visitors who attend the festival each year not only get to experience over 500 varieties of lilacs, and all the natural beauty of Highland Park, but also live music, incredible food, and…

Read More

#VisitROC's Guide To Park Ave Fest

Renowned for its architecture, culture, and urban atmosphere, the Park Avenue neighborhood is transformed for one weekend each year into a one-of-a-kind shopping mecca, filled with original creations from more than 350 artists, craftspeople, and…

Read More

#VisitROC's Guide To ROC Pride 2019

Roc Pride 2019 celebrates the accomplishments and history of the LGBTQ+ community. Produced by Out Alliance, Roc Pride is one of New York State's largest pride festivals north of New York City. Now in its 30th year, Roc Pride encourages the community…

Read More