Guide To The Lilac Festival

The Rochester Lilac Festival is the largest free festival of its kind in North America. The more than 500,000 visitors who attend the festival each year not only get to experience over 500 varieties of lilacs and all the natural beauty of Highland Park, but also live music, incredible food, drinks…

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Your Guide to the Perfect Spring Day in Roc

So, you just arrived in Rochester, NY. Flowers are blooming, Kolsches are flying off the shelves, the Red Wings season is officially underway, and you are wondering where to start. With so much springtime goodness to experience in Rochester, it’s normal to feel overwhelmed by choice, but we’ve got…

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Things To Do In Rochester, NY This April

The longer days of spring mark the start to Rochester's busy festival and special events season. To help guide you in the planning process, we've pulled together the following list of just some of the events and activities you won't want to miss when you visit this April. Share your adventures in…

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5 Ways To Enjoy Spring Break In Rochester, NY

Avoid cabin fever and enjoy the upcoming school break with this list of fun, family-friendly events and activities happening in Rochester, NY during spring break. 1. VISIT A MUSEUM OR ATTRACTION Rochester's local museums and attractions have been hard at work planning engaging activities and…

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Get to Know Rochester's Coffee Scene

Coffee is a wonderful thing. It can be both fuel for daily life and a delicious beverage to savor with friends or family. Rochester has a fantastic coffee scene that’s well worth exploring! We’ve got family-friendly spots with delicious food, cozy shops ideal for long conversations with friends…

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15 Things to Do this Spring in Rochester, NY

Did you know that Rochester, NY is also known as the Flower City? Given our reputation to have thousands of beautiful flower blooms throughout the season, spring is an amazing time to visit ROC! Read on for our list of things to do this spring when you visit Rochester. Take a Hike The weather is…

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Things To Do In Rochester, NY This March

There's always something to do in Rochester! From amazing performances with the Eastman School of Music and can't miss museum exhibits, to the Rochester St. Patrick's Day Parade and Maple Sugaring events, we have what you need to stay booked and busy this month. Be sure to check out our events…

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5 Ways To Enjoy February Break In Rochester, NY

Avoid cabin fever and enjoy the upcoming school break with this list of fun, family-friendly events and activities happening in Rochester, NY. Photo: Seneca Park Zoo 1. Visit A Museum Or Attraction Rochester's local museums and attractions have been hard at work planning safe and fun activities…

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