Press Releases

Rochester residents encouraged to stay local and be a “tourist in their own town” As more businesses in the Rochester region continue to reopen, Visit Rochester, the official tourism promotion agency

  Discover ten (of the many) reasons to write about Rochester, NY in 2019. Rochester is the third largest city in New York State, and is one of the most arts-vibrant cities in the country. 

Thousands of people are expected at the Genesee Brewery for the lighting of the beloved Keg Tree Friday, December 7. The tree, made of 520 empty Genesee kegs stacked nearly three-stories high and

Maker Faire Rochester is far from Mini anymore. Rochester, NY - Medieval trumpets with a flame twist, a robot aquarium from Italy swimming next to the Genesee River, and a half scale version of the

As first announced last year, the KeyBank Rochester Fringe Festival will host the 2018 United States Association of Fringe Festivals (USAFF) annual conference in Rochester, NY from Saturday, November

Signs point to yes! After being named a finalist seven times, the mystical Magic 8 Ball has been inducted into the National Toy Hall of Fame, alongside the popular card game Uno and the fast-paced,

Visit Rochester is proud to announce that Rachel Laber Pulvino, Director of Communications and Public Relations, has received the 2018 Young Professional Leadership Tourism Excellence award from the

The 2018 Explore Greater Rochester Guide , the official visitor’s guide to Greater Rochester and Monroe County, is now available. The Explore publication is a partnership between Visit Rochester and

Permanent Imagination Destination Exhibit Opens March 10 at The Strong ® Museum Choose your destiny! Be an astronaut, rescue pilot, construction worker, actor, and more at the original, permanent

Seneca Park Zoo announces Polar Bear Awareness Weekend Two-day event to raise awareness for polar bear conservation As a part of Defend the Ice Month, Seneca Park Zoo is hosting Polar Bear Awareness