Photo Credit: Jim Montanus

ROC Star 2.0 eLearning IDEA Module

 

 

The ROC Star 2.0 eLearning IDEA Module is a free virtual training and professional development program meant to complement the teachings of ROC Star 2.0 and provide you with the knowledge and confidence to navigate scenarios related to inclusion, diversity, equity, and accessibility that may occur as you interact with visitors.

As the first point of contact with visitors, you have the opportunity to shine a spotlight on Rochester as a welcoming and inclusive community and we appreciate the time and energy that you commit to providing a great first impression to visitors.

IDEA Elearning module

GOALS OF THE PROGRAM

instill confidence

INSTILL CONFIDENCE

 

repeat visitation

ENCOURAGE REPEAT VISITATION

visitor engagement

IMPROVE VISITOR ENGAGEMENT

visitor spend

INCREASE VISITOR SPENDING

Further Training Opportunities

Roc Star

ROC Star 2.0 frontline hospitality training is a virtual training session available to all frontline employees of Visit Rochester member businesses. The training will take approximately 60 minutes to complete. Benefits of both trainings include:

  • on-demand availability
  • engaging content
  • available to all staff

Get started and take the training by clicking SIGN UP below. 

 

 

Should you have any questions, please contact Greg LaDuca, SVP, Industry Relations.

Resources

Cover of IDEA Committee Resource Guide

The IDEA Committee has compiled a guide to community resources that include the following:

  • Emergency phone numbers
  • Accessibility Resources
  • Organizations dedicated to race, culture & ethnicity
  • Inclusion Resources
  • Shelter and Meal Services

This guide is ever-changing as we learn about new and existing community services. If there are resources that you feel are missing, please share with info@visitrochester.com.