ROC Star 2.0 eLearning IDEA Modules
Free Virtual Training for Inclusive Hospitality
The ROC Star 2.0 eLearning IDEA Modules are a free online training and professional development program designed to build on the teachings of ROC Star 2.0. These modules provide you with the knowledge and confidence to navigate real-world scenarios related to Inclusion, Diversity, Equity, and Accessibility (IDEA).
By completing the training, you’ll be better equipped to ensure every visitor feels welcome, respected, and included.
New Module Available
ASL & Deaf Culture Training
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25-minute learning module
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100 hospitality-related American Sign Language (ASL) signs
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Practical tools to communicate with the Deaf and hard-of-hearing community
Why It Matters
As a front-line representative of Rochester, you are often the first point of contact for visitors. The way you welcome them can set the tone for their entire experience. By embracing IDEA principles, you help spotlight Rochester as a destination that is truly open to all.
Start your free ROC Star 2.0 eLearning IDEA training today and shine as a welcoming ambassador for our community.

GOALS OF THE PROGRAM

INSTILL CONFIDENCE

IMPROVE VISITOR ENGAGEMENT & INCREASE VISITOR SPENDING

ENCOURAGE REPEAT VISITATION
Further Training Opportunities
ROC Star 2.0 frontline hospitality training is a virtual training session available to all frontline employees of Visit Rochester member businesses. The training will take approximately 60 minutes to complete. Benefits of both trainings include:
- on-demand availability
- engaging content
- available to all staff
Get started and take the training by clicking SIGN UP below.
Should you have any questions, please contact Greg LaDuca, SVP, Industry Relations.
Resources
The IDEA Committee has compiled a guide to community resources that include the following:
- Emergency phone numbers
- Accessibility Resources
- Organizations dedicated to race, culture & ethnicity
- Inclusion Resources
- Shelter and Meal Services
This guide is ever-changing as we learn about new and existing community services. If there are resources that you feel are missing, please share with info@visitrochester.com.

