Photo Credit: Jim Montanus

ROC Star 2.0 eLearning IDEA Modules

Free Virtual Training for Inclusive Hospitality

The ROC Star 2.0 eLearning IDEA Modules are a free online training and professional development program designed to build on the teachings of ROC Star 2.0. These modules provide you with the knowledge and confidence to navigate real-world scenarios related to Inclusion, Diversity, Equity, and Accessibility (IDEA).

By completing the training, you’ll be better equipped to ensure every visitor feels welcome, respected, and included.

 

New Module Available

ASL & Deaf Culture Training

  • 25-minute learning module

  • 100 hospitality-related American Sign Language (ASL) signs

  • Practical tools to communicate with the Deaf and hard-of-hearing community

 

Why It Matters

As a front-line representative of Rochester, you are often the first point of contact for visitors. The way you welcome them can set the tone for their entire experience. By embracing IDEA principles, you help spotlight Rochester as a destination that is truly open to all.

Start your free ROC Star 2.0 eLearning IDEA training today and shine as a welcoming ambassador for our community.

Logo describing Roc Star 2.0 E-learning module for inclusion, diversity, equity and accessibility.

GOALS OF THE PROGRAM

instill confidence

INSTILL CONFIDENCE

 

graphic of hand shake and graph showing increased revenue.

IMPROVE VISITOR ENGAGEMENT & INCREASE VISITOR SPENDING

repeat visitation

ENCOURAGE REPEAT VISITATION

Further Training Opportunities

Roc Star

ROC Star 2.0 frontline hospitality training is a virtual training session available to all frontline employees of Visit Rochester member businesses. The training will take approximately 60 minutes to complete. Benefits of both trainings include:

  • on-demand availability
  • engaging content
  • available to all staff

Get started and take the training by clicking SIGN UP below. 

 

 

Should you have any questions, please contact Greg LaDuca, SVP, Industry Relations.

Resources

Cover of IDEA Committee Resource Guide

The IDEA Committee has compiled a guide to community resources that include the following:

  • Emergency phone numbers
  • Accessibility Resources
  • Organizations dedicated to race, culture & ethnicity
  • Inclusion Resources
  • Shelter and Meal Services

This guide is ever-changing as we learn about new and existing community services. If there are resources that you feel are missing, please share with info@visitrochester.com.