Recent Developments in Rochester
For more information on any of the updates below, reach out to Rachel Laber Pulvino, firstname.lastname@example.org.
Expansion at The Strong National Museum of Play
The top children’s museum in the country happens to find its home in Rochester, NY. The Strong National Museum of Play is the only museum in the world dedicated to the exploration and discovery of play. And beginning in 2023, The Strong will have even more to offer visitors with the completion of a transformative expansion. The heart of the all-new Neighborhood of Play will be The Strong’s 90,000-square-foot expansion which will house state-of-the-art guest amenities and a 24,000-square-foot interactive gallery.
Neighborhood of Play
In the shadow of The Strong Museum, a new neighborhood, the Neighborhood of Play, has been built up in the footprint of the former Inner Loop. The new neighborhood offerings include housing, commercial space, planned retail – including a new brewery, a gaming themed restaurant, new hotel and more. Also just steps away from The Strong, visitors will find the newly opened Tasting Room for Strangebird Brewing, which was recently named the 2022 Brewery of the Year in New York State Craft Beer Competition.
ROC the Riverway
ROC the Riverway is an exciting new initiative in Rochester, NY to expand the use of the Genesee River and better leverage the value of Rochester’s riverfront. This project consists of more than two dozen projects, including the completion of the Genesee Riverway Trail along the riverfront through the Center City, and a redesign of Charles Carroll Plaza and Genesee Crossroads Park. The plan also envisions significant upgrades to major riverfront facilities, including the Blue Cross Arena at the War Memorial; the Joseph A. Floreano Rochester Riverside Convention Center; and the Rundel Memorial Library building.
Black Button Distilling Expansion to University Avenue
Rochester’s Black Button Distilling was the first distillery to open in the area since prohibition, when it first opened in 2012. Now ten years in business, Black Button recently announced plans to expand its production space and tasting room to University Avenue in Rochester’s Neighborhood of the Arts. The new facility, which will renovate a historic building (built before World War I) into a 28,000 sq. foot distillery. Black Button will move to its new location in summer 2023.
Expansion of Rohrbach Brewing on Railroad Street. As Black Button Distilling prepares to move from its current home near Rochester’s Public Market to its new space, the move presents an opportunity for Black Button’s current neighbor, Rohrbach Brewing Company to expand its existing space. Rohrbach is Rochester’s first craft brewery, serving craft brews since its opening in 1991. The expansion will allow for more production space for the pioneer in the Rochester’s growing beer scene, as well as event space and more seating for guests in its Railroad Street Beer Hall, adjacent to the Rochester Public Market – one of the oldest and largest markets in the country.
Festivals and Event Milestones
Rochester is known for its festivals and events. 2023 brings the 125th edition of the Rochester Lilac Festival, the 20th edition of the Rochester Lilac Festival and the 5th ROC Holiday Village. Other festival favorites and events return this year including the Rochester Fringe Festival, Corn Hill Arts Festival, Rochester Pride Parade & Festival, Puerto Rican Festival, Rochester Summer Soul Festival and Clothesline Arts Festival.
Development alongside the Erie Canal in Fairport NY + Empire State Trail. The Empire State Trail connects New York State, from Buffalo to NYC. In the Rochester area, the trail is comprised of the Erie Canalway Trail. The Rochester area is home to several canal side communities, including the picturesque village of Fairport. In Fairport, visitors will discover a new entertainment district known as The Cannery, which was once the home of the American Can Co. The 62,000 sq. foot structure was originally constructed in 1908, and today is home to two breweries, a distillery and several different restaurants.