Photo Credit: Jim Montanus
Celebrate National Travel & Tourism Week 2026
Join Visit Rochester and the U.S. Travel Association in celebrating National Travel & Tourism Week (NTTW)—an annual tradition that highlights the power of travel to drive economic growth, create jobs, and enrich communities across the United States.
Since 1983, NTTW has united the travel industry each May to recognize its vital impact nationwide. In Monroe County, tourism generates a nearly $1.5 billion economic impact and supports 20,000 local jobs.
Celebrate With Us: Cinco de Mayo Happy Hour
Visit Rochester members are invited to join us for a special Cinco de Mayo Happy Hour on May 5, 2026! Raise a glass with the Visit Rochester team as we celebrate the people, places, and power of tourism in our region. Let's show our pride in the industry that makes Rochester a vibrant place to live, work, and visit.
Be sure to share your experience on Facebook and Instagram using #NTTW2026, #VisitROC, and #NTTW2026ROC for a chance to be featured at an upcoming VIC meeting!
Where: Record Archive, Back Room Lounge
When: May 5, 2026, 4-6 p.m.
Join us for a cash bar, nachos, entertainment, prizes & surprises. All Visit Rochester members are welcome and encouraged to bring colleagues or potential new members.
RSVP
Please RSVP to join the staff of Visit Rochester at Record Archive on Tuesday, May 5, 2026 to kick off "Cinco de Mayo" with a Toast to Tourism. We hope to see you there. Cheers!