Photo Credit: Jim Montanus
Celebrate National Travel & Tourism Week 2025
May 2–9, 2025
Join Visit Rochester and the U.S. Travel Association in celebrating National Travel & Tourism Week (NTTW)—an annual tradition that highlights the power of travel to drive economic growth, create jobs, and enrich communities across the United States.
Since 1983, NTTW has united the travel industry each May to recognize its vital impact nationwide. In Monroe County, tourism generates more than a $1 billion economic impact and supports nearly 20,000 local jobs.
Get in the Spirit: NTTW Spirit Week
Visit Rochester members are invited to participate in NTTW Spirit Week from May 2 - 9, 2025. Join the Visit Rochester team in celebrating the people, places, and power of tourism with themed activities each day of the week! Let’s show our pride in the industry that makes Rochester a vibrant place to live, work, and visit.
Be sure to share your daily spirit to Facebook and Instagram using #NTTW2025 #VisitROC and #NTTW2025ROC for a chance to be featured at the May VIC meeting!
Game On for NTTW
May 5, 2025
Wear your favorite local/regional sports team gear.
Dress Like A Tourist Day
May 6, 2025
Wear your travel clothes or apparel from your favorite destination.
Treat Yourself
May 7, 2025
Treat yourself and your colleagues to goodies from your favorite member.
Cheers to NTTW
May 8, 2025
Join the Visit Rochester staff at Radio Social from 4:30-6:30 p.m. for a toast to tourism. Wear your branded apparel.
Please RSVP using the form below by Monday, May 5.
Baby, You Look Good in Tourism!
May 9, 2025
Designate one person from your business to collect baby photos from your team and post them for all to see!
Toast to Tourism
Please RSVP to join the staff of Visit Rochester at Radio Social on Thursday, May 8, 2025 for a Toast to Tourism. We hope to see you there. Cheers!