Photo Credit: Jim Montanus

Celebrate National Travel & Tourism Week 2025


May 2–9, 2025

Join Visit Rochester and the U.S. Travel Association in celebrating National Travel & Tourism Week (NTTW)—an annual tradition that highlights the power of travel to drive economic growth, create jobs, and enrich communities across the United States.

Since 1983, NTTW has united the travel industry each May to recognize its vital impact nationwide. In Monroe County, tourism generates more than a $1 billion economic impact and supports nearly 20,000 local jobs.

Get in the Spirit: NTTW Spirit Week

Visit Rochester members are invited to participate in NTTW Spirit Week from May 2 - 9, 2025. Join the Visit Rochester team in celebrating the people, places, and power of tourism with themed activities each day of the week! Let’s show our pride in the industry that makes Rochester a vibrant place to live, work, and visit.

Be sure to share your daily spirit to Facebook and Instagram using #NTTW2025 #VisitROC and #NTTW2025ROC for a chance to be featured at the May VIC meeting!

Toast to Tourism

Please RSVP to join the staff of Visit Rochester at Radio Social on Thursday, May 8, 2025 for a Toast to Tourism. We hope to see you there. Cheers!

Register To Attend

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