Visit Rochester Awarded Platinum Choice Award by Smart Meetings Magazine

Tourism promotion agency recognized for outstanding service to visitors and meeting professionals


Rochester, N.Y., February 8, 2016 — Visit Rochester, the official tourism promotion agency for Monroe County, has been named by Smart Meetings magazine as a winner of the 12th annual Platinum Choice Award.

This recognition, awarded by the meeting industry’s premier resource for meeting professionals, acknowledges outstanding service by destination marketing companies and Convention Visitors Bureaus (CVBs) from across North America, as well as top hotels and resorts across North America.

Visit Rochester was one of fewer than 200 organizations recognized out of the thousands of qualified properties and associations who were considered for this honor. Additionally, Visit Rochester is the only Convention and Visitors Bureau in New York State recognized, outside of New York City. Winners of the award have demonstrated exemplary standards of excellence ranging from ambience, amenities, breadth of resources, facility quality, guest services, meeting space and packages, recreational activities, restaurant and dining options, and technical support. Votes are cast by industry professionals, the Smart Meetings editorial team and Smart Meetings readers.

“I’m proud to accept this award on behalf of the entire Visit Rochester convention and meetings sales team – we’re honored to display the Platinum Choice Award in our office,” said Deidre Wetelainen, vice president, sales and convention services, Visit Rochester. “The Visit Rochester team is committed to serving all visitors to our community with excellence and integrity. It is an absolute pleasure for our team to show off our exceptional community and all it has to offer to visitors.”

“I’m proud to see Visit Rochester recognized by the meetings industry on this competitive list,” added Don Jeffries, president & CEO of Visit Rochester.  “This is a strategically assembled sales team – a lot of planning and thought went into selecting the right members to represent convention sales throughout Monroe County.”

Tourism activities in Monroe County generated an economic impact of more than 1 billion dollars in 2014. Rochester's meetings and conventions business played a key role in this economic growth, and Visit Rochester is confident that this new recognition by Smart Meetings, coupled with the resources our region offers for visitors, will aid the organization in continuing to draw new meetings and conventions to Monroe County in 2016.


Visit Rochester is the official tourism promotion agency for Greater Rochester and Monroe County. Visit Rochester is a membership organization with over 400 members representing, lodging, retail, restaurants, services, and community organizations. Working together with our members and partners, we strive to provide the best experience to all visitors to our community, including both business and leisure travelers.