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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.

WHAT'S NEW IN ROCHESTER

Rochester Named Top Beer Destination for 2019

We will cheers to this news. Rochester has been named one of the world's top 10 beer… more

8 Things You Didn't Know About Ice Wine

On February 16, 2019, the 11th Annual New York Ice Wine & Culinary Festival will take place at… more

50 Things To Do This Winter

The list of things to do in Rochester this winter can be limitless! We’ve pulled together 50… more

January Events That ROC

There are so many things to see, do, and experience when you visit Rochester and the Finger Lakes… more

RocSpotlight

Special Offers

Stop by The Vine every Thursday for late night happy hour. Enjoy BOGO food and drinks! Every… more

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more