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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.


#VisitROC's Guide To The 2018 Lilac Festival

The Rochester Lilac Festival is the largest 10-day free festival of its kind in North America. The… more

May Events That ROC

With the weather warming up, there’s plenty to do around Rochester and the Finger Lakes this… more

Cheers To The 2018 Rochester Cocktail Revival

Get ready to imbibe at year five of the Rochester Cocktail Revival (RCR), May 1-6, 2018, because as… more

#VisitROC's Guide To Eat Up Rochester

Ready to explore Rochester's growing food and drink scene? Looking to try a restaurant in a new… more

Special Offers

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more

Romance Package

Celebrate with the one you love. Starting at $149.00 This package includes: 750 ml. bottle of… more