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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.


48 Hours in Rochester this Summer

When you have a quick 48 hours during the summer in Rochester, how will you fill your itinerary?… more

#VisitROC's Guide To ROC Pride 2019

Roc Pride 2019 celebrates the accomplishments and history of the LGBTQ+ community. Produced by Out… more

What To See & Do At Rochester's Corn Hill Arts Festival

As one of Rochester's favorite summer arts festival, the 51 st Annual Corn Hill Arts Festival… more

July Events That ROC

There is no limit to what you can do when you visit Rochester and the Finger Lakes this July. To… more


Special Offers

Stop by The Vine every Thursday for late night happy hour. Enjoy BOGO food and drinks! Every… more

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more