Resources are available with the latest information on the status of our tourism and hospitality industry. 

COVID-19 News
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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.


Lilac At Home

Although the 122nd Annual Rochester Lilac Festival won’t be happening this year, there are… more

Rochester Family Fun At Home

LIMITLESS COLORING PAGE Our love of Rochester is LIMITLESS. We’re excited to share that we… more

Rochester Rising: The Flower City Will Bloom Again

As we navigate these unprecedented times, there are a few things we know for certain. We know that… more

Rochester Businesses Providing PPE

The following local businesses offer personal protective equipment (PPE) for sale for your business… more


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