• roc Social
  • NY

There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.



Photo credit: Jim Montanus Rochester was named one of the top nine cities in the U.S. to visit in… more

#VisitROC’s Guide To Valentine’s Day 2020

To help you celebrate Valentine’s Day in the Flower City, we’ve rounded up some of the… more

February Events That ROC

To keep you falling in love with Rochester and the Finger Lakes this winter, we rounded up some… more

New Museum Exhibits Opening This Winter

Rochester has a range of new exhibits on display at our museums this winter. Learn more about each… more


Special Offers

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more

Romance Package

Celebrate with the one you love. Starting at $149.00 This package includes: 750 ml. bottle of… more