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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.


5 Things To Do Over February Break In Rochester, NY

With school closed for February break, parents are planning how they can keep busy and avoid the… more

#VisitROC’s Guide To Valentine’s Day 2019

To help you celebrate Valentine’s Day in the Flower City, we’ve rounded up some of the… more

3 Reasons To Love Spring In Rochester, NY

It's official! Punxsutawney Phil did not see his shadow on Groundhog Day 2019. And, as the… more

February Events That ROC

To keep you falling in love with Rochester and the Finger Lakes this winter, we rounded up some… more


Special Offers

Stop by The Vine every Thursday for late night happy hour. Enjoy BOGO food and drinks! Every… more

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more