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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.

WHAT'S NEW IN ROCHESTER

David Koechner at Comedy @ The Carlson This November 1-3

David Koechner might not be a name you immediately put a face to. But for comedy aficionados, he is… more

November Events That ROC

There are so many things to see, do, and experience when you visit Rochester and the Finger Lakes… more

Museum Exhibits Opening Fall 2018 In Rochester, NY

From a once-in-a-lifetime look at Claude Monet's "Waterloo Bridge" series to… more

#VisitROC's Guide To Halloween 2018

Rochester, N.Y. has a variety of special events happening around the region this Halloween. To help… more

RocSpotlight

Special Offers

Stop by The Vine every Thursday for late night happy hour. Enjoy BOGO food and drinks! Every… more

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more