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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.

WHAT'S NEW IN ROCHESTER

#VisitROC's Guide To February Break 2018

With school closed for February break, parents are planning how they can keep busy and avoid the… more

Kohlfahrt: Rochester’s Traditional German Cabbage Walk

A Kohlfahrt is a traditional "cabbage walk" that takes place after the holiday season.… more

8 Ways To Take Advantage Of Winter in ROC

Each week, I Heart ROC (a Rochester-based blog) interviews locals who love living and working in… more

Frederick Douglass Bicentennial: Finding Douglass In Rochester, N.Y.

History surrounds us in Rochester, N.Y. But our community's legacy in African American history… more

Special Offers

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more

Romance Package

Celebrate with the one you love. Starting at $149.00 This package includes: 750 ml. bottle of… more