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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.


50 Things To Do This Winter

The list of things to do in Rochester this winter can be limitless! We’ve pulled together 50… more

Top Spots To Get Your Hygge On In Rochester

Ready to get your hygge (hooo-gah) on? You’re in the right spot. Rochester ranked sixth on… more

January Events That ROC

Kick off a new year in Rochester, NY with a range of special events and activities for all ages! To… more

Your Guide to the Holidays in Rochester

Whether you're returning home for the holidays or visiting for the very first time, there is so… more

Special Offers

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more

Romance Package

Celebrate with the one you love. Starting at $149.00 This package includes: 750 ml. bottle of… more