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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.

WHAT'S NEW IN ROCHESTER

April Events That ROC

The longer days of spring mark the start to Rochester's busy festival and special events… more

Easter Brunch Spots

Brunch is a staple in Rochester's foodie scene and Easter weekend is no exception! Check out… more

March Events That ROC

The list of things to do in Rochester, N.Y. is truly limitless! To help you plan your next trip,… more

#VisitROC's Guide To St. Patrick's Day

Rochester, N.Y. was ranked as the 18th best city to celebrate St. Patrick's Day in 2018 due to… more

RocSpotlight

Special Offers

Stop by The Vine every Thursday for late night happy hour. Enjoy BOGO food and drinks! Every… more

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more