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In this section



  • Site visits and fams for Tour Operators
  • Itinerary planning
  • Curriculum-based tours
  • Step-on guide service
  • Receptive services
  • Tour portfolio
  • Group friendly hotels, restaurants and attractions

Trade Trade

Sonia Asencio

Tourism Sales Program Coordinator

Direct Line: 585-279-8309

Greg Marshall

Senior Vice President of Marketing

Direct Line: 585-279-8318

Get to Know Rochester, NY

Rochester, located on the southern shore of the Great Lake Ontario, is just 90 minutes east of Niagara Falls via the beautiful designates American Byway called Seaway Trail. Rochester has become the perfect staging area for trips to the magnificent Finger Lakes Region, the Genesee Valley and Niagara.

Rochester is an important historic, educational and cultural American city. The mix of a beautiful agricultural setting, along with a vibrant city, creates a perfect sample of true American life. Rochester sits at the middle of what has been called the 100 must-see Miles of the Erie Canal. Today, the historic Canal thrives as an active and recreational waterway with towpaths, shops and charming towns telling America's story of "how the West began!" The"American Castle" home of Eastman Kodak's founder is now the George Eastman Museum-a major visitor attraction. The Strong- National Museum of Play is one of our nation's leading institutions of popular family-based American culture; it is also home to the National Toy Hall of Fame. The Rochester Museum & Science Center offers three floors of hands-on exhibitions exploring science and technology, natural science, and our region's cultural heritage. Fall foliage, garden tours, American Indian and African American cultural programs, ski tours and water excursions are popular programs.

Rochester also boasts eighteen colleges and universities including the renowned University of Rochester and its Medical Center; Eastman School of Music; as well as Rochester Institute of Technology and the National Technical Institute for the Deaf. Many companies and educational institutions host international guests for special technical and educational tours.

Rochester is a friendly, safe city and easy to navigate during every season of the year. It has over 6,000 rooms available in a wide variety of hotels and inns. Visit Rochester (formerly Greater Rochester Visitors Association, Inc.) has a wide range of trade and media support services available including brochures, images, text, packages, and itineraries. Site visits and familiarization tours that include Rochester, Niagara Falls, the Seaway Trail and Finger Lakes Region are easily arranged.


Visit Rochester is a proud member of:

American Bus Association ABA OMCANational Tour Association (NTA)IITA