Resources are available with the latest information on the status of our tourism and hospitality industry. 

COVID-19 News
  • roc Social
  • NY


Itinerary Ideas

With a moniker of the “Flower City” Rochester has an international reputation for horticultural excellence. Today visitors can enjoy abundant gardens, parks, festivals, tours and chances to learn how to make your own garden grow - indoors or out - all year round.

Where to stop and smell the flowers


  • The Rochester Lilac Festival at Highland Park (May) –The largest display of lilacs in North America! More than 500 lilac varieties on 1,200+ bushes. A park designed by Frederick Law Olmsted. A parade. One of a kind shopping. 10K & 5K family fun races. Concerts. Craft beverage expo. Wine & chocolate tasting. 10 days of fun at this free festival.

  • George Eastman Museum's “The Dutch Connection” exhibit (February) – Eastman ordered thousands of flowering bulbs each year. This show replicates his yearly orders right from his records.

Historic Gardens

Year-Round Gardens