Resources are available with the latest information on the status of our tourism and hospitality industry. 

COVID-19 News
  • roc Social
  • NY

In this section

Visitor Industry Council

2020 VIC Meeting Schedule

VIC meetings are held the third Tuesday of every month.

2:30pm- Registration

3:00pm- Business Meeting

Networking reception to follow

January 21

The Inn on Broadway

February 18

RIT Inn & Conference Center

March 17


April 21

Virtual Meeting 

 May 19

Virtual Meeting 

 June 16

 Virtual Meeting

 July 21

Virtual Meeting

 August 18


September 15


 October 20


 November 17


 December 15


If you are interested in hosting a VIC meeting, please contact Greg LaDuca at 585-279-8303.

What is the Visitor Industry Council (VIC)?

The VIC is the working arm of membership of Visit Rochester. The VIC gives members opportunities to pool their ideas and resources in efforts that will increase visitor business to the greater Rochester region.The cooperative programs, planned and implemented by the VIC through member participation, prove that a united effort can result in greater success.

Why should your organization participate?

Monthly meetings to stay abreast of industry news

Professional and personal growth opportunities

"Spotlight" segment at monthly meetings to showcase your organization

Member-to-member networking

Option to host VIC meeting to acquaint members with your organization

Make an impact with project and task force participation

Visit Rochester members who actively participate are three times more likely to gain visitor business!

Who from your organization should participate?

It is important to assign VIC responsibilities to an empowered decision-maker within your organization.  An individual who can commit the time to VIC monthly meetings and participate in selected VIC projects that enhance the marketing strategy of your organization. Everyone from your organization is welcome to attend.