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Visitor Industry Council

2021 VIC Meeting Schedule

VIC meetings are held the third Tuesday of every month.

3:00 p.m.  Business meeting

Networking reception to follow

January 19

Virtual Meeting 

February 16

Virtual Meeting 

March 16

Virtual Meeting 

April 20

Virtual Meeting 

 May 18

Virtual Meeting 

 June 15

Virtual Meeting 

 July 20

Woodcliff Hotel & Spa

 August 17


September 21


 October 19


 November 16


 December 21


If you are interested in hosting a VIC meeting, please contact Greg LaDuca at 585-279-8303.

What is the Visitor Industry Council (VIC)?

The VIC is the working arm of membership of Visit Rochester. The VIC gives members opportunities to pool their ideas and resources in efforts that will increase visitor business to the greater Rochester region.The cooperative programs, planned and implemented by the VIC through member participation, prove that a united effort can result in greater success.

Why should your organization participate?

Monthly meetings to stay abreast of industry news

Professional and personal growth opportunities

"Spotlight" segment at monthly meetings to showcase your organization

Member-to-member networking

Option to host VIC meeting to acquaint members with your organization

Make an impact with project and task force participation

Visit Rochester members who actively participate are three times more likely to gain visitor business!

Who from your organization should participate?

It is important to assign VIC responsibilities to an empowered decision-maker within your organization.  An individual who can commit the time to VIC monthly meetings and participate in selected VIC projects that enhance the marketing strategy of your organization. Everyone from your organization is welcome to attend.