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2020 Visitor Industry Council

Committees and Task Forces

2020 VIC Committees

Visitor Industry Council (VIC) committees and task forces combine the expertise and passion of Visit Rochester members with the resources and knowledge of professional staff. 

Join Us For Tourism Planning and Recovery 

As our region prepares for a safe reopening, Visit Rochester will be shifting the focus of existing 2020 VIC committees and task forces to tourism planning. Under the structure of the VIC committees, Visit Rochester members are invited to join forces with their fellow members and discuss reopening/recovery strategies, plans, best practices, and more. All Visit Rochester members are welcome to join a committee of interest. 

Select a Committee or Task Force

Please enter your information below and indicate which committees/ task forces you are interested in being part of this year. A staff liasion will reach out to you shortly with more details. Don't forget to review the committee descriptions and start/end dates.

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Restaurant Recovery Task Force

Chair: Kelly Bush 
Staff Liaison: Greg LaDuca & Amber Brewer 

As we navigate these uncertain times this committee will look to engage our local restaurant to create a community and share best practices to ensure that we all have the knowledge to fully re-open over the coming months.  This committee of Visit Rochester members will look in and out of Monroe County to gather best practices from across the country and engage with all local restauranteurs.


Hotel Community Task Force 

Chair: Dr. Amy DelCorvo 
Staff Liaison: Wendy Ford 

The Task Force will bring members of the Rochester-area hotel community together to plan for recovery and share strategies for success as we prepare for reopening. Committee members will discuss, research, and share plans for preparing for post-COVID standard operating procedures (SOP) within your hotel. An opportunity to network with your peers as we all navigate through uncharted territory. This task force will also research and discuss “Virtual Site Visits” for near future needs in preparation of the new way to do business. Outcomes will be shared and incorporated into the destination selling strategy related to bring meetings and conventions back to Monroe County.


Event Enhancement Committee

Chair: John Tassone
Staff Liaison: Amanda Fox & Libby Craig

The event enhancement committee will be spending approx. the next 60-90 days focused on recovery ideas and best practices for reopening events, event venues and facilities.  We will meet as needed throughout the 60-90 day period based on new laws/regulations from the State and Federal Governments on Event restrictions and re-opening.  Based on our data collection, research on best practices and guidance from state and federal government  this group will also create a document for clients providing best practices for hosting a successful, safe event in Rochester.  As time permits, we will refocus the committee to formulate actions to enhance events and attendee experience for groups meeting in Rochester in 2021 and beyond.


Membership Engagement Committee

Chair: Maureen Hill
Staff Liaison: Elena Oyer

At this time, this committee will be going virtual; offering monthly engagement sessions with members from all segments.  Spotlights will be available to members to talk about what is currently going on at their organization, sharing best practices and fielding questions from the Hospitality Community.


Social & Digital Management Committee

Chair: Shane Tavolino 
Staff Liaison: Chelsea Wernick

Now more than ever, social media and digital content will play an even more critical role in the marketing mix for the tourism and hospitality industry. Join social media and digital communication managers from different organization across the community to discuss how they are managing social and digital strategies and tactics during the pandemic as well as proactively planning for the next phase of reopening to the greater public. This committee will continue to meet monthly (virtually for the foreseeable future) to tackle new initiatives based on the ever-changing social and digital communication landscape with the objective of creating a collaborative network focused on education, best practices, and shared case studies.


Public Relations Community Task Force

Chair: TBD
Staff Liaison: Rachel Laber Pulvino

PR representatives from across Rochester will connect to discuss the “new normal” of communicating in the age of COVID-19, to share best practices and explore opportunities to attract media attention to Rochester and the Finger Lakes to drive consumer interest and future visitation. This committee is recommended for PR and communications representatives from Visit Rochester member organizations.  


Attractions & Museums Marketing Task Force 

Chair: Deb Ross 
Staff Liaison: Diana Keating & Rachel Laber Pulvino

Representatives from member museums, attractions and other “see & do” experiences to join this ad hoc committee designed for knowledge sharing, networking and the exploration of community recovery and reopening strategies. This group will help inform messaging, marketing tools and other considerations to once again attract scores of visitors to Rochester and these attractions. Operational questions will also be gathered and addressed. 


Tour & Travel Committee

Chair: Sarah Tone & Emily Foe
Staff Liaison: Diana Keating & Sonia Asencio 

This committee will focus on recovery efforts to keep Rochester top of mind as a preferred destination and stopover for future travel trade and group tour programs. Members will work collaboratively to develop new virtual selling methods and continued focus on communication with prospects and booked business and also determine how future health and safety standards will impact group travel and group size.


“ROC For A Reason” Task Force 

Chair: Meredith Howie
Staff Liaison: Elena Oyer 

This task force will look for ways to share and support community needs during these unusual times. Over the next few months the task force will identify local organizations that may be in need of volunteer time, donations and/or services.