Resources are available with the latest information on the status of our tourism and hospitality industry. 

COVID-19 News
  • roc Social
  • NY


We have created this online repository of key links and resources for the tourism and hospitality industry, as well as small businesses. Please continue to check back for updated information, and please let us know if you have any questions or if there is anything we can help you find an answer for in the meantime. 

News, updates and more resources will continue to be posted in the Visit Rochester Member Facebook Forum. You can view and join the Forum here

ROC Ready Promise 

The ROC Ready Promise is a commitment signed by businesses in Rochester signaling their commitment for safe reopening during the COVID-19 pandemic. Learn more about how your business can take the ROC Ready Promise at  

ROC Ready PromiseROC Ready Promise


NYSHTA Resources  

Documents presented during the May 19 VIC Meeting. Please click each image to enlarge and download. 

NYSHTA COVID-19 Guidelines  NYSHTA Opening Memo

Health Department Resources 

Monroe County Department of Health

NYS Department of Health

Business Resources

NEW (as of 5/26) - New York Forward Loan Fund for Small Businesses

NEW (as of 5/26) - Creating The Best Future For Your Business After COVID-19

U.S. Small Business Administration
New York State’s Disaster Declaration was approved by the SBA. New York State is now recognized as a disaster area for COVID-19.

U.S. Department of Labor

Empire State Development Resources

Includes FAQs for businesses, resources for travelers and guidance for public spaces. 

Greater Rochester Chamber of Commerce

U.S. Chamber of Commerce

Causewave Community Partners - Assistance for Nonprofits 
Causewave is offering free virtual consultations for any nonprofit in the Greater Rochester area to help with their COVID-19 planning and response.

Industry Resources 

Knowland Resources for Hotel Group Business

National Restaurant Association

NYS Restaurant Association

New York State Tourism Industry Association (NYSTIA)

New York State Hospitality and Tourism Association (NYSHTA)

Traveler Resources 


U.S. Travel Association

Community Assistance Programs 

United Way Community Crisis Fund
United Way and Rochester Area Community Foundation have partnered on a centralized funding pool to rapidly deploy flexible resources to nonprofits that are disproportionally impacted by the COVID-19 (coronavirus) pandemic, the economic consequences of the outbreak, community and organizational recovery, and future community emergencies.

United Way Community Needs Portal 
Community Needs Portal: The United Way of Greater Rochester has created a dashboard where you can easily view the needs of organizations in our region working with communities who are impacted by COVID-19. View and access the portal here

Bartender Emergency Assistance Program

Restaurants offering Takeout/Delivery