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Magic Spell Studios

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Rochester Institute of Technology’s MAGIC Spell Studios is a new 52,000 square foot facility, that opened in October 2018, but has existed as a commercial production studio that has been developing and publishing digital media since 2013. The facility features a 7,000-square-foot state-of-the-art sound stage, professional sound mixing and color correction theatre, multi-media labs, a VR/AR lab and much more! The 180-seat Wegmans Theater is the first of its kind in western New York, featuring 4K laser projection and Dolby Atmos sound. In addition to supporting the academic and research missions of the university, MAGIC Spell Studios is built to support and incubate entrepreneurial activities in western New York, encouraging students and faculty to start their own studios to help grow the digital media landscape in the region.


  • Temporarily Closed:
  • Description The facilities in MAGIC Spell Studios are available for faculty, staff, and students to utilize. MAGIC at RIT is one part commercial film production and media development studio and one part academic laboratory, interwoven throughout a brand new 52,000-square-foot building.
  • Total Sq. Ft. 52000
  • Theatre Capacity 180
  • Number of Rooms 2

Meeting Rooms

Wegmans Theatre
  • Theater Capacity: 180
Sound Stage
  • Total Sq. Ft.: 7000