Guide to Imagine RIT

Imagine RIT is a one-of-a-kind, free festival that is all about innovation and showing off the incredible and creative minds of RIT's students, faculty, and staff. This year's event will be held on Saturday, April 26 from 10am-5pm on RIT's Main Campus. Key features of Imagine RIT 2025 include over…

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Guide To The Lilac Festival

The Rochester Lilac Festival is the largest free festival of its kind in North America. The more than 500,000 visitors who attend the festival each year not only get to experience over 500 varieties of lilacs and all the natural beauty of Highland Park, but also live music, incredible food, drinks…

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Your Guide to the Perfect Spring Day in Roc

So, you just arrived in Rochester, NY. Flowers are blooming, Kolsches are flying off the shelves, the Red Wings season is officially underway, and you are wondering where to start. With so much springtime goodness to experience in Rochester, it’s normal to feel overwhelmed by choice, but we’ve got…

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Things To Do In Rochester, NY This April

The longer days of spring mark the start to Rochester's busy festival and special events season. To help guide you in the planning process, we've pulled together the following list of just some of the events and activities you won't want to miss when you visit this April. Share your adventures in…

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5 Ways To Enjoy Spring Break In Rochester, NY

Avoid cabin fever and enjoy the upcoming school break with this list of fun, family-friendly events and activities happening in Rochester, NY during spring break. 1. VISIT A MUSEUM OR ATTRACTION Rochester's local museums and attractions have been hard at work planning engaging activities and…

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15 Things to Do this Spring in Rochester, NY

Did you know that Rochester, NY is also known as the Flower City? Given our reputation to have thousands of beautiful flower blooms throughout the season, spring is an amazing time to visit ROC! Read on for our list of things to do this spring when you visit Rochester. Take a Hike The weather is…

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Best Spots to see Flowers in the Flower City

If you're a flower lover in the Flower City, spring and summer are the perfect times to stop and smell the roses (and lilacs and more!), literally. Explore these Rochester destinations for the perfect view of what's in bloom this season. Highland Park Well known for its annual Lilac Festival, the…

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