Rochester Lilac Festival Receives National Media Attention

The Rochester Lilac Festival is a beloved spring tradition in the Northeast that is held annually in Rochester, NY. 2018 marks the festival’s 120th anniversary.

Purple Lilacs at Highland Park in Rochester, NYThe Lilac Festival is a celebration of the blooming of the largest collection of lilacs in North America, along with performances by nationally-recognized musical artists, an arts and crafts show, children’s entertainment, wine and craft beer expo and more.

The Rochester Lilac Festival recently received national media attention from both Travel + Leisure and AP Travel. Travel + Leisure recognized the Rochester Lilac Festival as one of the 8 Best Spring and Flower Festivals to See In the U.S., noting "Whether you're in town for a specific event of the entire festival, set aside time to admire the roughly 500 varieties of lilacs in bloom." The Rochester Lilac Festival was also featured by AP Travel and Yelp as one of the highlights of the flower festival season. And according to, the Rochester Lilac Festival is one of the 9 best flower festivals to visit in your lifetime!

International audiences are also discovering the 2018 Rochester Lilac Festival through coverage in the U.S. China PressJournal de Montréal and Journal de Quebec

>> Read the Travel + Leisure article here
>> Read the AP Travel story here
>> Read the Yelp story here.
>> Read the SimpleMost story here
>> Read the U.S. China Press story here
>> Read the Journal de Montréal here and Quebec here


Visit Rochester for the 120th annual Rochester Lilac Festival this May 11-20. This 10-day free festival is the largest of its kind. From the beauty of the lilacs to the sounds of more than 50 musical performances over the course of the festival to the incredible scent of 1,200 lilacs in bloom – the Rochester Lilac Festival is sensational.