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45 East Avenue, Suite 400
Rochester, NY 14604-2294 

Visit Rochester is an association of members working to bring more visitors to the Greater Rochester area. It is Monroe County's official "Tourism Promotion Agency," or TPA. Since 1932 it is the only local organization officially charged with promoting Rochester and Monroe County as a visitor destination.

It accomplishes this in many ways:

  • Solicits and services state, regional, national, and international conventions, meetings, tradeshows and exhibitions;
  • Works to attract tourists and their leisure-time dollars;
  • Plans with community leaders for long-range changes and developments to make Greater Rochester even more attractive to visitors;
  • Serves as the primary liaison between prospective visitors and local businesses that will serve them when they are here.


General Contact Info:

  • Call 800-677-7282 or 585-279-8300.
  • For 24-hour recorded current events and activities call 585-546-6810.
  • TTY number for the convenience of deaf visitors is 585-546-8484.
  • Fax number for visitor information requests is 585-232-4822.
  • General Email


Visit Rochester Staff

Sonia Asencio

Project Manager, Tourism & Membership Programs

Direct Line: 585-279-8309

Jeanine Battermann

Vice President, Finance, Administration & HR

Direct Line: 585-279-8320

Libby Craig

Sports Sales Manager

Direct Line: 585-279-8334

Wendy Ford

Director of Sales

Direct Line: 585-279-8362

Alicia Gazda

Convention Sales Manager

Direct Line: 585-279-8343

Tim James

Senior Sales Manager

Direct Line: 585-279-8342

Don Jeffries

President and CEO

Diana Keating

Director of Tourism Programs

Direct Line: 585-279-8314

Erin Kivel

Administrative Assistant

Direct Line: 585-279-8338

Greg LaDuca

Vice President- Industry Relations & Visitor Experience

Direct Line: 585-279-8303

Rich Mackey

Sports Sales Manager

Direct Line: 585-279-8333

Greg Marshall

Market Development Advisor

Direct Line: 585-279-8318

Brianna McEnroe

Event Services Coordinator

Direct Line: 585-279-8327

Chelsea Metzger

Digital Communications and Content Specialist

Direct Line: 585-279-8326

Elena Oyer

Sales & Membership Manager

Direct Line: 585-279-8313

Amanda Pfeil

Director of Event Services

Direct Line: 585-279-8317

Rachel Laber Pulvino

Director of Communications and Public Relations

Direct Line: 585-279-8325

Dave Samentello

Sales and Services Coordinator

Direct Line: 585-279-8332

Suzanne Strassell

Finance Coordinator

Direct Line: 585-279-8323

Deidre Wetelainen

Vice President, Sales & Services

Direct Line: 585-279-8315

Rochester/Finger Lakes Film and Video Office

Nora Brown

Film Office Director

Direct Line: 585-279-8322

Karl Goldsmith

Film Office Assistant

Direct Line: 585-279-8308