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45 East Avenue, Suite 400
Rochester, NY 14604-2294 

VisitRochester is an association of members working to bring more visitors to the Greater Rochester area. It is Monroe County's official "Tourism Promotion Agency," or TPA. Since 1932 it is the only local organization officially charged with promoting Rochester and Monroe County as a visitor destination.

It accomplishes this in many ways:

  • Solicits and services state, regional, national, and international conventions, meetings, tradeshows and exhibitions;
  • Works to attract tourists and their leisure-time dollars;
  • Plans with community leaders for long-range changes and developments to make Greater Rochester even more attractive to visitors;
  • Serves as the primary liaison between prospective visitors and local businesses that will serve them when they are here.

General Contact Info:

  • Call 800-677-7282 or 585-279-8300.
  • For 24-hour recorded current events and activities call 585-546-6810.
  • TTY number for the convenience of deaf visitors is 585-546-8484.
  • Fax number for visitor information requests is 585-232-4822.
  • General Email

VisitRochester Staff Directory

Name Title   Direct Line
Sonia Asencio Tourism Sales Program Coordinator   585-279-8309
Carol Bartlett Senior Convention Sales Manager                        585-279-8343
Nora Brown Director, Rochester/Finger Lakes Film Commission   585-279-8322
Amanda Pfeil Convention Services Manager   585-279-8317
Wendy Ford       Convention Sales Manager             585-279-8362
Karl Goldsmith        Assistant, Rochester/Finger Lakes Film Commission   585-279-8308
Meredith Howie Convention Sales Project Coordinator   585-279-8338
Tim James Senior Sales Manager   585-279-8342
Don Jeffries President & CEO   585-279-8316
Rachel Laber Pulvino Director of Communications and Public Relations   585-279-8325
Greg LaDuca Director of Convention & Visitor Services   585-279-8303
Calin Lawrence Director of New Media   585-279-8326 
Greg Marshall Senior Vice President & Director of Marketing   585-279-8318
Elena Oyer Convention Sales Manager   585-279-8313
Nelson Quinones Distribution Specialist   585-279-8324
Diana Rapp Administrative Manager    585-279-8314
Suzanne Strassell Finance & Visitor Services Coordinator   585-279-8323
Deidre Wetelainen  Vice President of Sales     585-279-8315
Barbara Wigderson   Chief Financial Officer   585-279-8320