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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

May 31, 2017 - June 21, 2017

Visit Dancing Wings Butterfly Garden for a special presentation with butterfly garden staff and learn about the creatures that call the garden their home. Get up close to featured animals or


June 3, 2017

Run, hop, or slide into the museum for a day filled with fitness fun! Practice martial arts moves with Greece Kung Fu at 11:30 a.m., 1:30 and 3:30 p.m. Try out fencing with the Rochester Fencing Club


June 5, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Fun


July 12, 2017 - July 24, 2017

The museum plays host to 10 award-winning fairy houses from the 5th annual Corn Hill Arts Festival Fairy Houses Tour. The whimsical display recognizes categories including Best Use of Natural


July 21, 2017

Pop in for an hour of family-friendly entertainment with the two-time Grammy-nominated The Pop Ups when their national tour comes to The Strong on Friday, July 21, for its only upstate New York stop.


The Strong now offers a discount of $2.00 off regular museum admission fees to convention and conference delegates who more