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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

July 12, 2017 - July 24, 2017

The museum plays host to 10 award-winning fairy houses from the 5th annual Corn Hill Arts Festival Fairy Houses Tour. The whimsical display recognizes categories including Best Use of Natural


July 22, 2017 - July 23, 2017

Dive into the world of “America’s pastime.” Uncover the history of baseball with staff from Cooperstown’s National Baseball Hall of Fame and Museum, take a picture of a Revolutionary War soldier from


Recurring weekly on Wednesday until December 27, 2017

Visit Dancing Wings Butterfly Garden on Wednesdays at 11:40 a.m. and 1:40 p.m. for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up


July 29, 2017 - July 30, 2017

Embark on a nautical adventure down New York’s Seaway Trail. Design a skipper’s hat and construct a miniature boat. Learn how to identify fish, try catching one in a pretend fishing activity, and use


August 5, 2017 - August 6, 2017

Climb into a barrel and take a picture as you pretend to go over the falls. Create a miniature downhill skier, discover how important modes of transportation play a key role in the region’s industry,


August 12, 2017 - August 13, 2017

Meet Rip Van Winkle and hear about his legendary 20-year nap in the Catskills. Create your own watercolor masterpiece like the famous Hudson River painters. Sunday only, enjoy music inspired by the


August 19, 2017 - August 20, 2017

Join in a campfire sing-along, pretend to paddle down a river in a kayak, try on a hiking backpack, and find out the best trails and places to boat in the scenic Adirondacks region. Saturday only,


August 23, 2017

Play with a purpose at the Happiest Hour, a fundraiser to support The Strong. The Happiest Hour is The Strong’s after-hours event for adults only. Enjoy a sampling of delicious bar-style snacks


August 26, 2017 - August 27, 2017

Watch the Statue of Liberty come to life in a unique photo and dance in a Broadway-style kick line. Then, be inspired by the beaches of Long Island and craft a lighthouse. Presented in partnership


The Strong now offers a discount of $2.00 off regular museum admission fees to convention and conference delegates who more