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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

Recurring weekly on Sunday, Saturday until November 19, 2017

Use the Force and transport your family to In Another Galaxy Weekend! Come dressed as your favorite science-fiction character and journey to another universe. Meet actors from the 501st Legion

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Recurring weekly on Monday until November 27, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month's

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Recurring weekly on Wednesday

Visit Dancing Wings Butterfly Garden on Wednesdays at 11:40 a.m. and 1:40 p.m. for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up

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December 1, 2017

Join Eastman Community Music School faculty for a short concert followed by a question and answer session in the Adams Atrium. Included with general museum admission fees.

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Recurring weekly on Monday until December 18, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month's

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December 9, 2017 - December 10, 2017

Put your ninja skills to the ultimate test! Hop onto an endurance course provided by Rochester's Warrior Factory. Discover how to build strength through obstacle courses as you jump, spin, and hop

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Spend your school break training like a Teenage Mutant Ninja Turtle! Create a ninja turtle mask and journey through the museum to take on ninja challenges. Test your agility, strengthen your muscles,

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The Strong now offers a discount of $2.00 off regular museum admission fees to convention and conference delegates who more