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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

August 19, 2017 - August 20, 2017

Join in a campfire sing-along, pretend to paddle down a river in a kayak, try on a hiking backpack, and find out the best trails and places to boat in the scenic Adirondacks region. Saturday only,

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Recurring weekly on Wednesday until December 27, 2017

Visit Dancing Wings Butterfly Garden on Wednesdays at 11:40 a.m. and 1:40 p.m. for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up

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August 23, 2017

Play with a purpose at the Happiest Hour, a fundraiser to support The Strong. The Happiest Hour is The Strong’s after-hours event for adults only. Enjoy a sampling of delicious bar-style snacks

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August 26, 2017 - August 27, 2017

Watch the Statue of Liberty come to life in a unique photo and dance in a Broadway-style kick line. Then, be inspired by the beaches of Long Island and craft a lighthouse. Presented in partnership

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Recurring weekly on Monday until September 25, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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Recurring weekly on Monday until October 30, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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Recurring weekly on Monday until November 27, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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Recurring weekly on Monday until December 18, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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The Strong now offers a discount of $2.00 off regular museum admission fees to convention and conference delegates who more