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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

Recurring weekly on Monday until March 27, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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March 31, 2017

Be whisked away on a magical, family friendly adventure with the award-winning Squirrel Stole My Underpants when its international tour stops at The Strong. The whimsical performance, which was

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April 1, 2017 - April 2, 2017

Join beloved princesses as they use the principles of STEM—science, technology, engineering, and math—to solve puzzles, build contraptions, and more. Help Snow White uncover which critters left their

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April 7, 2017

Enjoy a brief concert by Eastman School of Music students followed by a question and answer session in the Caterpillar Atrium. Included with general museum admission fees.

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Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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April 14, 2017 - April 23, 2017

Get ready for spring and celebrate bicycle, a 2000 inductee to the National Toy Hall of Fame. Roll in to discover the joy of bicycles. Create handlebar streamers and design a license plate for your

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April 22, 2017 - April 23, 2017

Sail into The Strong and join Rochester’s beloved Happy Pirates on their newest adventure. After more than 20 years of award-winning family entertainment, Gary the Happy Pirate has been promoted to

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April 29, 2017 - April 30, 2017

There’s no place like … The Strong! Follow the Yellow Brick Road to meet Dorothy and the Wicked Witch of the West. Craft a wand inspired by the magical Glinda, add a personalized “brick” and colorful,

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Recurring weekly on Monday until May 22, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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May 6, 2017 - May 7, 2017

Celebrate the newest inductees into the World Video Game Hall of Fame and revel in a weekend filled with activities themed around past inductees such as Sonic the Hedgehog and Super Mario Bros.Meet

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May 13, 2017

Flutter in for an enchanting, magical day. Meet Leafy the Fairy and get a sprinkle of fairy dust for good luck. Transform into a fairy, woodland sprite, or magical creature with delightful fairy

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June 3, 2017

Run, hop, or slide into the museum for a day filled with fitness fun! Get active in the Fit Kids Fun Zone and move your muscles with foursquare and hopscotch. Discover the best places around town to

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June 5, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Fun

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June 24, 2017 - June 25, 2017

Explore the history and form of ball games—from baseball and bocce to ball-themed board games and video games—from around the world in five mini zones. Compete for prizes on ball-themed redemption

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The Strong now offers a discount of $2.00 off regular museum admission fees to convention and conference delegates who more