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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

January 20, 2018 - January 21, 2018

Meet favorite steam engines Thomas, Percy, and Gordon, explore the unique landscape of Sodor, and help Thomas and his friends solve a variety of math and science-based challenges. Opening weekend

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Recurring weekly on Monday until January 29, 2018

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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Recurring weekly on Wednesday until February 14, 2018

Visit Dancing Wings Butterfly Garden on select Wednesdays at 11:40 a.m. and 1:40 p.m. for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home.

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February 3, 2018

Fall head-over-paws for man’s best friend! Shake paws with loveable Biscuit from Alyssa Satin Capucilli’s book series, meet retired racing dogs from Greyhound adoption of Greater Rochester, learn

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Recurring weekly on Monday until February 12, 2018

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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February 10, 2018 - February 11, 2018

Come dressed in regal attire and be enchanted by activities worthy of royalty. Meet the Queen of Play, enjoy music from Nonsuch Early Music Ensemble, slay a giant dragon with a catapult, and more.

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February 17, 2018 - February 25, 2018

Explore the whimsical world of beloved stories. February 19 through 23 only, enjoy story readings in Storybook Theater. Each day, grab a picture with popular storybook characters in Reading

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February 26, 2018

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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Recurring weekly on Wednesday until March 28, 2018

Visit Dancing Wings Butterfly Garden on select Wednesdays at 11:40 a.m. and 1:40 p.m. for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home.

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March 3, 2018

Run, hop, or slide into the museum for a day filled with fitness fun! Join staff from the YMCA of Greater Rochester for activities centered around fitness, sports, and healthy lifestyle habits. Enjoy

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March 9, 2018

Join Eastman Community Music School faculty for a short concert followed by a question and answer session in the Adams Atrium. Included with general museum admission fees.

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Recurring weekly on Wednesday until May 30, 2018

Visit Dancing Wings Butterfly Garden on select Wednesdays at 11:40 a.m. and 1:40 p.m. for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home.

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March 24, 2018 - March 25, 2018

Meet two of Marvel Comic's official superheroes—Spider-Man on Saturday from 10 a.m. to 5 p.m. and Captain America on Sunday from noon to 4:30 p.m. Pose for a picture with your favorite superhero at a

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