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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Parking is available in the museum's garage for $5. ATM on site.

  • Reception Capacity 300
  • Banquet Capacity 290
  • Number of Rooms 4

Meeting Rooms

G. Rollie Adams Atrium
  • Banquet Capacity: 150
  • Reception Capacity: 200
Main Lobby
  • Banquet Capacity: 100
  • Reception Capacity: 250
Paychex Theatre
  • Theater Capacity: 290
Toy Hall of Fame
  • Banquet Capacity: 50
  • Reception Capacity: 75
Dancing with Wings Butterfly Garden
Entire Museum

until May 4, 2020

Did you know that the Slinky was not originally supposed to be a toy? Why was Twister nearly pulled from production just before it became a national sensation?

On January 6, February 3, March 2, April

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April 13, 2020 - May 4, 2020

Marvel at more than 150 orchids on display in Dancing Wings Butterfly Garden. Enjoy a rare opportunity to get up close to a variety of colorful orchids from all over the world, including Central and

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until May 27, 2020

Visit Dancing Wings Butterfly Garden on select Wednesdays at noon for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up close to

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Recurring weekly on Monday until April 27, 2020

Celebrate the joy of reading. Listen to stories and get your Storytime Club passport punched during each visit. Collect five punches and receive a free children’s book! Learn how to sign up for a

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until May 18, 2020

Explore nature play, a favorite pastime of museum founder Margaret Woodbury Strong. This experience includes general museum admission to The Strong museum plus time to stroll Dancing Wings Butterfly

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April 25, 2020 - April 26, 2020

Meet characters from imaginative lands, such as a king, queen, and mermaid. Explore the Enchanted Forest, immerse yourself in the Adventure Village, and discover what lies in the whimsical Fairy

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April 26, 2020

Enjoy The Strong before it opens to the public at an exclusive event designed for children with special sensory, developmental, or physical needs. Explore the museum in a comfortable and accepting

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The Strong offers a $2 discount on general admission fees to cevent attendees who present event badge upon check-in at the more

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