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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

April 21, 2018 - April 22, 2018

Buy tickets for this special performance on Saturday, April 21 at 6:30 p.m. and Sunday, April 22 at 11 a.m. Be wowed by the magical and inventive skills of the nationally renowned Mario the Maker

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March 31, 2018 - May 14, 2018

Marvel at more than 150 orchids on display in Dancing Wings Butterfly Garden. Enjoy a rare opportunity to get up close to a variety of colorful orchids from all over the world, including Central and

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April 21, 2018 - April 22, 2018

Join beloved princesses as they celebrate Earth Day. Help Snow White uncover which critters left their tracks in the forest, create a rock troll with the Snow Princess, and partner with Cinderella to

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Recurring weekly on Wednesday until May 30, 2018

Visit Dancing Wings Butterfly Garden on select Wednesdays at 11:40 a.m. and 1:40 p.m. for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home.

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April 28, 2018 - April 29, 2018

Meet with conductors from the New York Museum of Transportation. Marvel at unique model railroad displays from Genesee & Ontario Model N-Gineers, Rochester Area S-Gaugers, Edgerton Model Railroad

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May 5, 2018 - May 6, 2018

Celebrate past and present inductees into the World Video Game Hall of Fame. Dance to video game-inspired music performed by the three-man band Glitch, snap a photo of yourself as a character from The

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May 6, 2018

Don't miss this exhibit! Meet favorite steam engines Thomas, Percy, and Gordon, explore the unique landscape of Sodor, and help Thomas and his friends solve a variety of math and science-based

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May 12, 2018

Celebrate 100 years of the Elaine Wilson Carousel. Learn how museum conservators care for and preserve one of the largest artifacts in The Strong’s collection from 11 a.m. to 2 p.m. Visit

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May 19, 2018 - May 20, 2018

Discover the magic of Neverland. Get a sprinkle of fairy dust from Peter Pan and Tinker Bell, journey through the museum on a treasure hunt, walk the plank on the Jolly Roger ship, and more. Be

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June 9, 2018 - June 10, 2018

Celebrate the return of The Strong’s Rockets, Robots, and Ray Guns exhibit. Travel to faraway galaxies through dynamic, hands-on sci-fi activities and discover science fiction books, toys, video

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June 15, 2018 - June 25, 2018

For a limited time only, Bristol Mountain Aerial Adventures Mobile Park is open at The Strong. Embark on an action-packed adventure in a 26-foot-wide endurance zone. Conquer the twisted spider web,

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