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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

June 21, 2019 - October 31, 2019

Take a magical stroll through Dancing Wings Butterfly Garden. Listen to enchanting music as you walk among hundreds of butterflies and whimsical flowers and check out fairy house doors created by

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July 20, 2019

Celebrate Apollo 11’s historic landing on the moon. Take pictures with a space explorer, design an alien toy, craft a spaceship, and discover out-of-this-world books. Included with general museum

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July 28, 2019

Enjoy The Strong before it opens to the public at an exclusive event designed for children with special sensory, developmental, or physical needs. Explore the museum in a comfortable and accepting

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August 22, 2019

Enjoy special dance performances presented by the Arc of Monroe’s A Moving Experience. The modern dance troupe, celebrating 25 years, is comprised of adults supported by the Arc and currently

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Recurring weekly on Monday until September 30, 2019

Celebrate the joy of reading. Listen to stories and get your Storytime Club passport punched during each visit. Collect five punches and receive a free children’s book! Learn how to sign up for a

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September 21, 2019

Get up, get out, and go play! Enjoy special activities and games to keep you active. Skip in a game of hopscotch, swing your hips with a Hula Hoop, try your hand at a jump rope competition, and more.

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September 28, 2019 - September 29, 2019

What kind of hero will you be? Leap into action alongside iconic Super Heroes from the DC UNIVERSE™—including BATMAN™, SUPERMAN™, and WONDER WOMAN™—in DC Super Heroes: Discover Your Superpowers. Learn

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until October 28, 2019

Celebrate the joy of reading. Listen to stories and get your Storytime Club passport punched during each visit. Collect five punches and receive a free children’s book! Learn how to sign up for a

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October 26, 2019 - October 27, 2019

Creep into the museum for Halloween festivities for the whole family. Join Ted Baumhauer from Rochester’s Red Tie Variety for It’s Just a Little Scary Show! at 11:30 a.m. and 1:30 and 3 p.m. on

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October 31, 2019

The littlest ghouls and goblins will enjoy spirited Halloween activities and collect prizes during Toddler Trick-or-Treat. Come in costume and journey through the museum for goodies—including crayons,

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The Strong offers a $5 discount on general admission fees to convention and conference attendees who submit their present more