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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

April 14, 2017 - May 14, 2017

Marvel at nearly 200 orchids on display in Dancing Wings Butterfly Garden. Enjoy a rare opportunity to get up close to a variety of colorful orchids from all over the world, including Central and

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April 26, 2017

Join The Strong for Happiest Hour, an after-hours event for adults only! Proceeds support The Strong's educational mission and community outreach programs. This age 21 and older event features a '50s

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April 28, 2017

Renowned Elvis Presley impersonator Patrick Johnson brings his Vegas-style flair and high energy to The Strong for an all-ages concert featuring The King’s concert years. Enjoy memorable hits such as,

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April 29, 2017 - April 30, 2017

There’s no place like … The Strong! Follow the Yellow Brick Road to meet Dorothy and the Wicked Witch of the West. Craft a wand inspired by the magical Glinda, add a personalized “brick” and colorful,

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Recurring weekly on Monday until May 22, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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May 6, 2017 - May 7, 2017

Celebrate the newest inductees into the World Video Game Hall of Fame and revel in a weekend filled with activities themed around past inductees such as Sonic the Hedgehog and Super Mario Bros.Meet

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May 13, 2017

Flutter in for an enchanting, magical day. Meet Leafy the Fairy and get a sprinkle of fairy dust for good luck. Transform into a fairy, woodland sprite, or magical creature with delightful fairy

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June 3, 2017

Run, hop, or slide into the museum for a day filled with fitness fun! Get active in the Fit Kids Fun Zone and move your muscles with foursquare and hopscotch. Discover the best places around town to

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June 5, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Fun

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June 24, 2017 - June 25, 2017

Explore the history and form of ball games—from baseball and bocce to ball-themed board games and video games—from around the world in five mini zones. Compete for prizes on ball-themed redemption

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The Strong now offers a discount of $2.00 off regular museum admission fees to convention and conference delegates who more