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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

Recurring weekly on Monday until September 25, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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Recurring weekly on Wednesday until December 27, 2017

Visit Dancing Wings Butterfly Garden on Wednesdays at 11:40 a.m. and 1:40 p.m. for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up

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Recurring weekly on Monday until October 30, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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October 6, 2017

It’s time to light up the night at Play Ball 2017! Join Honorary Co-Chairs The Costanza family for an evening of luminous landscapes, dazzling surprises, and playful sophistication. Enter a brilliant

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October 20, 2017

Enjoy a brief concert by Eastman School of Music students followed by a question and answer session in the Caterpillar Atrium. Included with general museum admission fees.

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Recurring weekly on Sunday, Saturday until October 29, 2017

Creep into the museum for fun with your favorite monsters! Team up with ghoulish creatures and try your hand at Halloween-themed games and activities. Create a splatter painting with Dracula. Dig

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October 31, 2017

The littlest ghosts and goblins will enjoy spirited Halloween activities and collect prizes. Come in costume and trick-or-treat for goodies—including crayons, gold coins, and temporary tattoos—with

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Recurring weekly on Monday until November 27, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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November 9, 2017

The 2017 toy honorees are revealed at a public ceremony. Included with general museum admission fees.

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November 10, 2017

Delight in storytelling, dance, and theater from family holiday favorites The Nutcracker and A Christmas Carol. Enjoy an excerpt from The Nutcracker performed by costumed dancers from Rochester City

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Recurring weekly on Sunday, Saturday until November 12, 2017

Honor the newest inducted toys and revel in a weekend of activities featuring past inductees Radio Flyer wagon (1999), LEGO (1998), and Rubik’s Cube (2014). Celebrate the 100-year anniversary of Radio

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November 18, 2017 - November 19, 2017

Use the force and transport your family to In Another Galaxy Weekend! Come dressed as your favorite science-fiction character and journey to another universe. Meet actors from the 501st Legion

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December 1, 2017

Enjoy a brief concert by Eastman School of Music students followed by a question and answer session in the Caterpillar Atrium. Included with general museum admission fees.

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Recurring weekly on Monday until December 18, 2017

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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December 9, 2017 - December 10, 2017

Put your ninja skills to the ultimate test! Hop onto an endurance course provided by Rochester's Warrior Factory. Discover how to build strength through obstacle courses as you jump, spin, and hop

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Spend your school break training like a Teenage Mutant Ninja Turtle! Create a ninja turtle mask and journey through the museum to take on ninja challenges. Test your agility, strengthen your muscles,

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The Strong now offers a discount of $2.00 off regular museum admission fees to convention and conference delegates who more