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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

until October 29, 2018

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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July 18, 2018 - October 31, 2018

Listen to enchanting music as you walk among hundreds of butterflies and whimsical flowers, including orchids and begonias, in the garden. Marvel at past winners of the Corn Hill Arts Festival Fairy

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Recurring weekly on Wednesday until December 19, 2018

Visit Dancing Wings Butterfly Garden on select Wednesdays at noon for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up close to

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October 27, 2018 - October 28, 2018

Creep into the museum for bewitching activities! Join local magician Bill Gormont as he takes on the role of a mad scientist in a special Halloween magic show on Saturday at 11:30 a.m. and 1 and 2:30

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October 31, 2018

Bring the littlest trick-or-treaters to enjoy Halloween activities and prizes! The littlest ghosts and goblins will enjoy spirited Halloween activities and collect prizes. Come in costume and

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November 3, 2018 - November 17, 2018

Marvel at giant sculptures made entirely from cans of food. Canstruction is an international charity competition that challenges architects, engineers, contractors, and students to design and build

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until November 26, 2018

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Down

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November 8, 2018

The 2018 toy honorees are revealed at a public ceremony. Included with general museum admission fees.

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until November 9, 2018

Join Eastman Community Music School faculty for a short concert followed by a question and answer session in the Adams Atrium. Included with general museum admission fees.

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November 10, 2018 - November 11, 2018

Honor the newest inducted toys to the National Toy Hall of Fame and revel in a weekend of activities featuring past inductees. Celebrate the 75-year anniversary of Slinky with special performances by

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November 12, 2018

Delight in storytelling, dance, and theater from family holiday favorites The Nutcracker and A Christmas Carol. Enjoy an excerpt from The Nutcracker performed by costumed dancers from Rochester City

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November 15, 2018

Inspire, support, and celebrate women in video games during an evening featuring innovative leaders in the industry. Special guests include gaming pioneers Dona Bailey, Brenda Laurel, Megan Gaiser,

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November 17, 2018 - November 18, 2018

Discover the untold stories of women in the game industry. View design documents from pioneers including Carol Shaw and Roberta Williams, take a look at iconic female game characters, and play a round

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November 19, 2018

Join The Strong for a day honoring veterans. Veterans showing proper identification receive a half off general museum admission fees. Check out the museum’s Toy Soldiers on Parade display, featuring

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November 19, 2018

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Boot

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December 1, 2018 - December 2, 2018

Put your athletic skills to the test! Hop onto an endurance course provided by The Warrior Factory. Build strength as you jump, spin, and hop through physical challenges on an obstacle course. Use

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Recurring weekly on Monday until December 17, 2018

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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December 8, 2018 - December 9, 2018

Meet and take pictures with Frosty and the “huggable snowman” as the duo stroll through the museum. Marvel at a detailed winter village scene crafted by Rochester Lego Users Group. Read a snowy story

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until December 31, 2018

Spend your school break among the stars. Craft an origami space shuttle and view space-related artifacts, including a Gemini 8 spacecraft in the Toy Hall of Fame exhibit and a moon rocket tin toy in

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The Strong now offers a discount of $2.00 off regular museum admission fees to convention and conference delegates who more