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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

until May 27, 2020

Visit Dancing Wings Butterfly Garden on select Wednesdays at noon for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up close to

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January 23, 2020

Learn about the preschool and early kindergarten programs at Woodbury School. Woodbury School’s unique setting at The Strong museum provides countless opportunities for playful learning. Enrollment

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January 25, 2020 - January 26, 2020

Delight in a weekend dedicated to Mo Willems' iconic children’s books. Snap a photo with Elephant and Piggie and enjoy story readings of We are in a Book and Don’t Let the Pigeon Drive the Bus. Act

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until January 27, 2020

Celebrate the joy of reading. Listen to stories and get your Storytime Club passport punched during each visit. Collect five punches and receive a free children’s book! Learn how to sign up for a

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until May 18, 2020

Explore nature play, a favorite pastime of museum founder Margaret Woodbury Strong. This experience includes general museum admission to The Strong museum plus time to stroll Dancing Wings Butterfly

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February 1, 2020

Run, hop, or slide into the museum for games and activities. Join staff from the YMCA of Greater Rochester to learn about summer camp offerings and enjoy demonstrations of hip-hop dance, archery, and

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until February 24, 2020

Celebrate the joy of reading. Listen to stories and get your Storytime Club passport punched during each visit. Collect five punches and receive a free children’s book! Learn how to sign up for a

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until May 4, 2020

Did you know that the Slinky was not originally supposed to be a toy? Why was Twister nearly pulled from production just before it became a national sensation?

Adults ages 55 and older can enjoy a

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February 8, 2020 - February 9, 2020

Be whisked off to a fantastical land when The Lost World of Dragons exhibit swoops into The Strong. Take pictures with seven moving dragons of all shapes and sizes, such as a regal red dragon, a

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February 14, 2020

Listen to story readings about love and friendship at 11 a.m. and 1 p.m. Practice your aim with Cupid’s arrow and move your feet at the valentine hop. Play a valentine matching game and create a work

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February 29, 2020

Join Just Games for a Dungeons and Dragons Workshop at The Strong. Discover the magical world of Dungeons and Dragons—a National Toy Hall of Fame inductee—in small groups and take part in an adventure

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