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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

November 9, 2019 - November 23, 2019

Marvel at giant sculptures of heroes and villains made entirely from cans of food.Canstruction is an international charity competition that challenges architects, engineers, contractors, and students

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November 1, 2019 - December 2, 2019

Open your heart. Open your home. That’s the message Children Awaiting Parents (CAP) seeks to share at the Judge Wagner 2019 Heart Gallery—a photography display of children in need of adoptive

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November 11, 2019 - January 6, 2020

View hundreds of blue morpho butterflies as they flutter about the garden and take pictures as they land on brightly colorful holiday ornaments during Morpho Magic. Garden fees apply. Presented in

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until November 25, 2019

Celebrate the joy of reading. Listen to stories and get your Storytime Club passport punched during each visit. Collect five punches and receive a free children’s book! Learn how to sign up for a

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until December 16, 2019

Explore nature play, a favorite pastime of museum founder Margaret Woodbury Strong. This experience includes general museum admission to The Strong museum plus time to stroll Dancing Wings Butterfly

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until December 18, 2019

Visit Dancing Wings Butterfly Garden on select Wednesdays at noon for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up close to

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Recurring weekly on Monday until December 16, 2019

Celebrate the joy of reading. Listen to stories and get your Storytime Club passport punched during each visit. Collect five punches and receive a free children’s book! Learn how to sign up for a

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until December 2, 2019

Enjoy a 20-minute guided tour beginning at 11:30 a.m. and discover the life of museum founder Margaret Woodbury Strong. Learn how the philanthropist—who was at one time the second richest woman in the

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December 7, 2019

Get into the holiday spirit of giving. Join Pirate Toy Fund founder Gary the Happy Pirate to mark the end of this year’s toy drive. The Pirate Toy Fund is the only non-profit organization in the

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December 8, 2019

Boy Scouts and Girl Scouts can discover the intricate mechanics of pinball. Learn from The Strong’s resident pinball expert about what goes into designing a pinball machine. Use your new knowledge to

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December 14, 2019 - December 15, 2019

Bundle up for a snowy weekend. Delight in story readings of The Snowy Day by Ezra Jack Keats and journey through the Snowy Day Obstacle Course. Snap a photo with the Ice Queen, Ice Princess, and

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January 11, 2020 - January 12, 2020

Do you believe in unicorns? Snap a photo with the Unicorn Princess and Prince. Learn about Hercules, The Strong’s whitemargin unicornfish, with the museum’s biologist. Make a unicorn horn to wear,

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January 12, 2020

Enjoy The Strong before it opens to the public at an exclusive event designed for children with special sensory, developmental, or physical needs. Explore the museum in a comfortable and accepting

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until January 27, 2020

Celebrate the joy of reading. Listen to stories and get your Storytime Club passport punched during each visit. Collect five punches and receive a free children’s book! Learn how to sign up for a

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until May 27, 2020

Visit Dancing Wings Butterfly Garden on select Wednesdays at noon for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up close to

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January 20, 2020

Commemorate the legacy of Dr. Martin Luther King, Jr. with performances and activities focused on treating people with compassion. Enjoy the interactive play Go Home Tiny Monster presented by Puppet

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January 25, 2020 - January 26, 2020

Delight in a weekend dedicated to Mo Willems' iconic children’s books. Snap a photo with Elephant and Piggie and enjoy story readings of We are in a Book and Don’t Let the Pigeon Drive the Bus. Act

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The Strong offers a $5 discount on general admission fees to convention and conference attendees who submit their present more

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