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The Strong Museum

The Strong is the ultimate play destination for all ages! Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces. Discover the world's largest collection of toys, dolls, and games. Play your way through video game and pinball history, leap into the world of American comic book superheroes, and move like a playing piece on a giant game board. Enjoy a 1918 carousel; indoor, tropical butterfly garden; food court; diner; and more.

Meet history’s playful side in The Strong’s three halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame; learn about toy industry luminaries such as Milton Bradley, Walt Disney, Jim Henson, and George Lucas of the Toy Industry Hall of Fame; and see how electronic games are changing the way people play, learn, and connect with each other in the World Video Game Hall of Fame.

The Strong is open 362 days a year and is centrally located in Rochester, New York. Visit museumofplay.org or download The Strong Museum Guide mobile app to plan your visit today. Free Wi-Fi and parking. ATM on site.

Facility Info

  • Reception Capacity 300
  • Banquet Capacity 290

November 11, 2018 - January 7, 2019

View hundreds of blue morpho butterflies as they flutter about the garden and take pictures as they land on brightly colorful holiday ornaments. Garden fees apply. Presented in memory of Carol D.

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Recurring weekly on Monday until December 17, 2018

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month:

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until May 29, 2019

Visit Dancing Wings Butterfly Garden on select Wednesdays at noon for a special presentation with butterfly garden staff. Learn about the creatures that call the garden their home. Get up close to

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until December 31, 2018

Spend your school break among the stars. Craft an origami space shuttle and view space-related artifacts, including a Gemini 8 spacecraft in the Toy Hall of Fame exhibit and a moon rocket tin toy in

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January 7, 2019

Don't miss your last chance to experience the wonders of space in the Be the Astronaut exhibit at The Strong. Join a crew of virtual experts—the scientist, the engineer, the navigator, and the

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January 12, 2019 - January 13, 2019

Land ahoy! Bring your crew of buccaneers to the museum for a weekend of pirate-themed activities. Join the Happy Pirates for interactive musical performances on Saturday at 11:30 a.m. and 2 p.m. and

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until January 28, 2019

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book. Every first

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January 26, 2019 - January 27, 2019

Explore the majesty of castles. Build a giant fortress using Builder Blox or cardboard Archiquest blocks. Create a paper castle and personalize it with doors, windows, and flags. Act out an adventure

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January 27, 2019

Enjoy The Strong before it opens to the public at an exclusive event designed for children with special sensory, developmental, or physical needs. Explore the museum in a comfortable and accepting

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February 2, 2019

Bring your sweetheart to the museum and meet Clifford the Big Red Dog. Enjoy story readings of sweet tales, including Clifford’s Valentine’s Day. Play a valentine matching game and create a work of

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Recurring weekly on Monday until December 9, 2019

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book. Every first

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February 9, 2019 - February 10, 2019

Be transported to the backyard of six-year-old Dottie “Doc” McStuffins, where she cares for broken toys and stuffed animals. Help Doc perform check-ups and diagnose toy patients, treat them in the

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February 16, 2019 - February 24, 2019

Learn how to be healthy just like Doc McStuffins! Take a test to see how much you know about healthy habits, try your hand at exercises such as frog jumps and lunges, and design a Healthy Hero badge.

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March 2, 2019

Slide, run, or skip into the museum for activities that keep you moving. Join staff from the YMCA of Greater Rochester to learn about their summer camp offerings and enjoy demonstrations of martial

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Recurring weekly on Monday until March 25, 2019

Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book. Every first

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March 9, 2019 - March 10, 2019

Create a personalized crown with the Latina Princess, enjoy a tea party with Belle, and help the Frog Princess create recipes. Take aim at dragons with the Scottish Princess, build a tower with

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The Strong now offers a discount of $2.00 off regular museum admission fees to convention and conference delegates who more