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There's a reason in every season to visit Rochester.

Discover Rochester, NY year round and enjoy our thriving city. From Rochester's wide ranging culinary scene to visiting one of the many festivals Rochester hosts or even stopping by the mall to explore a shopper’s paradise, you’re sure to find something to love! We can go on and on to tell you why to visit Rochester, but we'd rather show you. See our video, A-Z Rochester, the Place to Be.


Rochester Named Top City to Visit in 2020

Wondering where to travel in 2020? Pack your bags and plan a visit to Rochester, NY, named one of… more

'Tis The Season For Roc Holiday Village

Embrace the cold-weather winter wonderland of Rochester, NY to celebrate the holiday season during… more

#VisitROC's Guide To The Holiday Season In Rochester, NY

'Tis the season to gather! Whether you're returning home for the holidays or visiting for… more

December Events That ROC

There are so many things to see, do, and experience when you visit Rochester and the Finger Lakes… more


Special Offers

Dog Days of Rochester Package

Bring your furry family members with you! You can look forward to a warm welcome for all of your… more

Family Fun Night Package

Relax and unwind with the family. This package includes: an extra large one topping pizza from Papa… more

Romance Package

Celebrate with the one you love. Starting at $149.00 This package includes: 750 ml. bottle of… more